VAULT SUMMER
Three Gucci models by the lake so serene,
On a hot summer day, so it seems,
In Vault attire, they stand so tall,
Fashion’s finest, one and all.
Vault, Gucci’s experimental concept store, announces the arrival of its high summer collection. For the latest seasonal chapter in Vault’s tale, the warm sun, clear blue skies, and tranquil waters are subverted to become the canvas to picture eclectic summer stories through the depths of imagination.
Eight brands from around the globe have contributed to the selection that encompasses ready-to-wear, jewelry, shoes, and accessories for women and men curated for everything from carefree seaside getaways and outdoor adventures to the season’s most anticipated formal celebrations and rituals.
Vault Summer presents an array of styles and aesthetics by young brands as well as by fabled houses possessing decades of history. Agua by Agua Bendita offers women’s beachwear and dresses hand-embroidered by Colombian artisans with native plants of Italy and the brand’s home country. Emerging New York designer Connor McKnight puts forth a range of ready-to-wear for men inspired by vintage outdoor attire. Parisian menswear brand Husbands delivers a complete selection of sartorial essentials marked by timeless formal tailoring. A collection of minaudière clutch bags by Judith Leiber Couture includes playful reproductions of the brand’s highly collectible archival designs, showcased in museums such as London’s Victoria & Albert Museum and The Metropolitan Museum of Art in New York, among others. Maison Michel proposes a selection of expertly crafted hats — both timeless and playful — for women and men. Prounis Jewelry presents precious and semi-precious pieces crafted from 22-karat gold and responsibly sourced South Sea pearls, tourmaline, emeralds, and other gemstones. Rowing Blazers introduces an array of signature rugby shirts alongside casual and elevated styles for men. Joining the Vault line-up for the second consecutive season, Vans continues to surprise with its iconic silhouettes imagined in vibrant new colors and prints.
Transposing the hazy spirit of the collection, a campaign by Max Siedentopf blends references and clichés in a playful twist where Hollywood Glamour, slackers and tongue-in-cheek humor find common ground. With an emblematic blend of elegant formality and chic insouciance, an exuberant cast of characters embraces the laidback grandeur of a lakeside getaway in scenarios that ultimately showcase the dreamy reality of Summer.
Created exclusively for Vault, the limited-edition Vault Summer capsule collections will be available only online on gucci.com from May 22, 2023.
ABOUT VAULT
An experimental online store, Vault was created in 2021. Free-dimensional and forever in flux, it is a place where past, present, and future coexist through the power of imagination. Its name evokes an air of magic, denoting a pursuit of precious wonders that go beyond the confines of time, and its virtual shelves host a careful curation of rare vintage Gucci pieces alongside capsule collections, limited-edition styles, and other items from a selection of noteworthy brands. Vault also acts as an emissary of Gucci’s presence within the metaverse, evolving by creating with the web3-based community. NFT collectibles and virtual experiences join the platform’s offering, as Vault expands in all directions to push beyond the traditional and the purely transactional.
For further information about Vault visit vault.gucci.com
Visit the Gucci newsroom to download imagery of the campaign and packshots. For questions or inquiries, please feel free to reach out to Theo or Celine.
Theo Bakana
