THE NEW GUCCI BAMBOO 1947 CAMPAIGN FEATURING LIU WEN
Supermodel Liu Wen stars in the House’s latest campaign dedicated to the Bamboo 1947, distinguished by the curved bamboo handle whose hand-crafted nature makes each bag unique. Shot and directed by David Sims, the campaign portrays two emblematic characters in an intimate relationship – the kind that develops between an individual and a loved object. Stills and video depict the bag as a symbolic keeper of secrets, an allegorical treasure chest of cherished sentiments. Everything traces back to the enduring bond that exists between a woman and her bag and how this connection grows deeper over time as a bag is much more than a mere object, but rather an extension of the woman herself and an expression of her unique femininity.
Notes to the Editor
The Gucci Bamboo 1947, as well as its archival predecessors are prominently featured within Gucci Cosmos, a major new exhibition of the House’s most iconic and timeless designs from its 102-year history, debuting in Shanghai on April 28 and open until June 25. Curated by Italian fashion critic Maria Luisa Frisa, the exhibition is designed by British artist Es Devlin, who has also created a special installation for the Bamboo 1947 that can be found in dedicated window displays and inside select Gucci boutiques around the world.
Credits
Photographer & Director: David Sims
Make up: Thomas De Kluyver
Hair: Paul Hanlon
Music Credits
Jarvis Cocker -You're in my eyes (Disco Song) Pilooski Remix (Instrumental)
℗ & © 2009 Rough Trade
Performed by Jarvis Cocker. Written by Stephen Mackey, Timothy McCall, Simon Stafford, Jarvis Cocker, Martin Craft, & Ross Orton.
Remix and additional production by Pilooski/Cédric Marszewski.
Published by Wixen Music UK, Warner Chappell Music Publishing, Universal Music Publishing, and Concord Copyrights.
Visit the Gucci newsroom to download imagery of the campaign and packshots. For questions or inquiries, please feel free to reach out to Theo or Celine.
