THE HOUSE REVEALS GUCCI ALTITUDE, ITS DEBUT WINTER SPORTSWEAR COLLECTION

30 oktober 2025

Framed by the breathtaking expanse of a snow-covered landscape, Gucci begins its journey into the world of winter sportswear with the launch of the Gucci Altitude campaign and collection. A blend of high-altitude performance and emblematic codes, the debut collection explores the space between sky and mountain, stillness and momentum, where elevation becomes both literal and symbolic.

Starring Global Brand Ambassador Jannik Sinner, who carved a different path across the slopes asa junior ski champion before rising to the top of the tennis world, the campaign imagery follows him across the white-capped peaks of an infinite horizon. A true reflection of the focus and discipline that shape excellence in any pursuit, Gucci Altitude defines performance and mindset in equal measure.

On the campaign, Jannik Sinner shared: “This was such a special and unique shoot in the middle of the mountains. I’ve always loved the mountains, and this shoot took place in the most incredible setting. Gucci always comes up with amazing ideas, but this one felt truly magical and was an experience I’ll never forget.”

Drawing from the precision of winter sportswear and the House’s legacy in leisure, the campaign presents the new collection as a balance between effort and ease. Each piece responds with quiet clarity, merging form and function, designed to move with its surroundings. Alpine wear is reimagined through a contemporary lens, as technical elements are distilled into refined silhouettes attuned to the rhythm of shifting terrains. Completing the selection are sport-inspired eyewear pieces, including a ski mask and wrap around sunglasses, both embellished with the Gucci logo.The result is a collection shaped not by spectacle, but by control, intent, and composure, steady and prepared for the next ascent.

Combining advanced performance and signature codes with specially designed technical wear, the collection is engineered with cutting-edge technology and sophistication, showcasing designs featuring breathable 3-layer constructions, water-resistant finishes, and functional details such asski-pass pockets and touchscreen interiors.

Alongside ready-to-wear, accessories, and shoes, the House also presents precision-crafted items in partnership with HEAD. Made for skiing and outdoor adventures, the selection includes skis and ski poles, snowboards, sports bags, and helmets embellished with the House’s emblematic Web stripe, redefining technical sportswear for winter’s most demanding moments.