PRESENTING THE GUCCI ANCORA COLLECTION

September 22nd, 2023 - It’s a story of joy of life, of passion, of humanity, of people, of real life, of irreverent glamour, of provocation, of confidence, of simplicity, of immediate feelings and emotions, of a specific type of art, of words - words in artworks, words in pictures, words in spaces, just words.

A story of richness and lust/desire, of red but also blue and green, of flash, of spontaneity, of light, of a party at the first light of day, it’s an unhidden story, one that’s proud, it is manifest and not taboo although it might look like it should be, it is completely free and filled with euphoria. It is a story of fabulous, diverse people; it’s Getty images of cool people of all ages, and it’s inclusive as in everyone is welcomed. It’s a story of movies, of my beloved Italy, of intellectuals and travels around the world but still feeling at home wherever you are.

A story of objects - shiny, tactile and cold to the touch but warm to the heart and soul, these are desirable to collect, not for a museum but to enrich everyday life. It’s a story of music and nights out, of sweat, dancing, and singing. It’s a story of family, of kissing, lots and lots of kisses. It’s a story of everything, again, but this time expressed through joy.

Sabato


  • The show is comprised of 55 looks.
  • The cast is mostly comprised of new faces professional models including 6 exclusives.
  • The Music Director is Mark Ronson. The show soundtrack includes remixed songs of Romy’s “Loveher” (Romy from the XX), Lykke’s “Late Night” and Mina’s “Ancora”.
  • The Red introduced by Sabato is called “Rosso Ancora” 

High res images of key looks can be downloaded here and will be updated throughout the day.

Theo Bakana

Theo Bakana

Communications manager, oona agency

 

 

 

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Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands. Following the House’s centenary, Gucci forges ahead into the next hundred years, continuing to redefine luxury while celebrating the creativity, Italian craftsmanship, and innovation at the core of its values.

Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Houses in fashion, leather goods, jewelry, and eyewear.

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