KENDALL JENNER AND BAD BUNNY STAR IN THE NEW GUCCI VALIGERIA CAMPAIGN

Kendall Jenner and Bad Bunny are the new faces of Gucci Valigeria. The House’s latest campaign embraces the spirit of “Gucci Ancora”, as a celebration of the love that lies at the centre of Gucci’s community.

Shot in an airport, the meeting place where journeys begin, the campaign explores the intimacy of traveling together through the creative lens of Anthony Seklaoui. Stills capture the fleeting spirit of Kendall Jenner and Bad Bunny’s airport stroll, redefining the Jet Set glamour of the 1990s.

Effortlessly casual and chic looks complement the timeless elegance that defines the House’s travel collections. Kendall Jenner and Bad Bunny carry items from the signature Gucci Savoy collection including GG Supreme duffle bags in different sizes, backpacks, rigid suitcases, and trolleys distinguished by a combination of heritage-infused design elements such as the GG monogram and/or the Web stripe. The campaign also introduces novel designs defined by fluorescent leather details alongside embossed GG rubberized leather styles.

Through this Valigeria campaign, Gucci pays tribute to its founding history and heralds a new era of adventure and luxury travel in line with the vision of Creative Director Sabato De Sarno.


Credits

Creative Director: Sabato De Sarno

Artistic Director: Riccardo Zanola

Director: Nikita Kuzmeko

Photographer: Anthony Seklaoui

Make-Up KJ: Mary Phillips

Make-Up BB: Mira Chai Hyde

Hair: Paul Hanlon

Stylist: Alastair McKimm

Talents: Kendall Jenner & Bad Bunny


All campaign imageries can be found here.


Theo Bakana

Theo Bakana

Communications manager, oona agency

 

 

 

 

 

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Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands. Following the House’s centenary, Gucci forges ahead into the next hundred years, continuing to redefine luxury while celebrating the creativity, Italian craftsmanship, and innovation at the core of its values.

Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Houses in fashion, leather goods, jewelry, and eyewear.

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