GUCCI TO STAGE ITS CRUISE 2026 FASHION SHOW IN FLORENCE ON MAY 15, 2025

Titled Gucci Firenze, the show will pay tribute to the city where the House was founded in 1921

Gucci is pleased to announce that Creative Director Sabato De Sarno will present the Cruise 2026 collection in Florence, Italy, on May 15, 2025, with the location to be announced at a later date.

Reflecting on Guccio Gucci’s journey which began in London, where his job as a luggage porter at The Savoy hotel inspired him to open the eponymous leather goods shop upon his return to Florence in 1921, Sabato De Sarno now brings his fashion discourse back to the city Gucci calls home, following his first Cruise show for the House earlier this year in the British capital.

Set at the heart of Gucci's rich history, the show will celebrate the House’s enduring connection with the city of Florence, a city that embodies Italian craftsmanship and visionary creativity, while reaffirming Creative Director Sabato De Sarno’s contemporary vision, deeply rooted in the brand’s heritage and lasting influence.


Theo Bakana

Theo Bakana

Communications manager, oona agency

 

 

 

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Founded in Florence, Italy, in 1921, Gucci is one of the world’s leading luxury brands. Following the House’s centenary, Gucci forges ahead into the next hundred years, continuing to redefine luxury while celebrating the creativity, Italian craftsmanship, and innovation at the core of its values.

Gucci is part of the global luxury group Kering, which manages the development of a series of renowned Houses in fashion, leather goods, jewelry, and eyewear.

Discover more about Gucci at www.gucci.com

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