Gucci: La Famiglia
This collection marks the genesis of a new Gucci era: unapologetically sexy, extravagant, and daring. La Famiglia is a study of the “Gucciness” of Gucci, an expression of the brand as a mindset and a shared aesthetic language.
It reinterprets the House’s codes through framed portraits of an extended Gucci family, captured by Catherine Opie, made up of singular personalities and distinctive aesthetic attitudes: the different facets of Gucci’s personas.
The lookbook opens with L’Archetipo, a monogrammed travel trunk that highlights the House’s origins as a valigeria, followed by the Incazzata in a ’60s-style “little red coat” that reflects her fiery demeanour. La Bomba’s volatile feline sass is mirrored by her “stripes,” and La Cattiva embodies the severe elegance of a femme fatale.
Miss Aperitivo is simply preoccupied with having the time of her life, while L’Influencer embodies the social media fashion enthusiast. La Mecenate, La Contessa, Sciura, and Primadonna exude refined Italian elegance, while Principino and La Principessa capture two sides of the same coin: the centre of attention.
The Italian art of effortless elegance, sprezzatura, informs gestures of ease: slingback kitten heels and soft leather mules worn stepped-in; the mastery of spontaneous nonchalance. Heritage signatures are revisited and revived: the Gucci Bamboo 1947 bag, a 78-year-old signature that remains as innovative today as ever, is re-proportioned, alongside the Horsebit loafer, a House icon since 1953. The Flora motif appears as you know it or reimagined in a nocturnal incarnation. The GG Monogram, Guccio Gucci’s initials, appears throughout, worn with head-to-toe abandon, from lens to loafer: All or Nothing.
Silhouettes span extremes, from the maximalist grandeur of a feathered opera coat and high jewelry to the neo-minimal sensuality of seamless hosiery garments.
Dressing for pleasure is emphasised, and glamour is carried over into menswear. The elegance of eveningwear is applied to transparent bodycon sets and sophisticated black-tie swimwear: a new interpretation of la dolce vita.
La Famiglia marks Gucci’s return to storytelling, going back to the future by way of the past, defining the aesthetic base upon which Demna’s Gucci vision will be built leading up to his first show in February.
High res images can be found here.
Theo Bakana
