GUCCI ANCORA MENSWEAR FASHION SHOW FALL-WINTER 24
January 12th, 2024 - It’s a story of joy of life, of passion, of humanity, of people, of real life, of irreverent glamour, of provocation, of confidence, of simplicity, of immediate feelings and emotions, of a specific type of art, of words - words in artworks, words in pictures, words in spaces, just words.
A story of richness and lust/desire, of red but also blue and green, of flash, of spontaneity, of light, of a party at the first light of day, it’s an unhidden story, one that’s proud, it is manifest and not taboo although it might look like it should be, it is completely free and filled with euphoria. It is a story of fabulous, diverse people; it’s Getty images of cool people of all ages, and it’s inclusive as in everyone is welcomed. It’s a story of movies, of my beloved Italy, of intellectuals and travels around the world but still feeling at home wherever you are.
A story of objects - shiny, tactile and cold to the touch but warm to the heart and soul, these are desirable to collect, not for a museum but to enrich everyday life. It’s a story of music and nights out, of sweat, dancing, and singing. It’s a story of family, of kissing, lots and lots of kisses. It’s a story of everything, again, but this time expressed through joy.
Sabato
Highres images of key looks will be able to be downloaded here.
NOTES TO EDITOR
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1. THE MIRRORING APPROACH: To present the Fall Winter 2024 men’s collection, Creative Director Sabato De Sarno echoes the Gucci Ancora narrative which began in September to reset the House's wardrobe and aesthetic. From the collection to the set design, the soundtrack to the casting, each element mirrors what was seen and reflects the emotions that were felt, this time through the perspective of menswear.
2. THE INVITATION: A numbered and signed artwork by Valerio Eliogabalo Torrisi at Fonderia Carlo Macchi
3. THE LOCATION: At Fonderia Carlo Macchi
4. THE CASTING: Exclusive new faces
5. THE SOUNDTRACK : Continuing the mirroring approach, the soundtrack for the Gucci Ancora Fall Winter 2024 men’s collection is the same as the one that played as the Spring Summer 2024 women’s collection created by Mark Ronson. With one addition, the words of Masculinity, from French artist Lucky Love.
- Late Night Prelude – Mark Ronson
- Loverher – Romy
- Late night Feeling - (feat. Lykke Li) Mark Ronson
- Ancora, ancora, ancora – Mina, Mark Ronson
6. THE COLLECTION: With irreverent elegance, Creative Director Sabato De Sarno rewrites the essential elements of the men’s wardrobe for Fall Winter 2024, just as he did with the women’s for Spring Summer 2024 in September. With the exact same approach, this collection emphasizes the craftsmanship behind the House’s icons and introduces new silhouettes that portray contemporaneity with refinement—and with a bit of a subversive touch.
Formalwear becomes central with two signature silhouettes featuring double-breasted jackets. The first one, close-fitting and paired with cropped trousers, occasionally seen with zipped side slits; the second, with a relaxed fit. Punctuating the formal attire is piping borrowed from the world of décor.
The GG monogram is seen from a new and contemporary perspective. On leather, wool, and cotton the signature GG motif is slightly offset with a drop shadow to create a sense of dimension.
Leather and embroideries often appear in unconventional color shades or placements. Loafers, iconic protagonists throughout the House’s history, evolve with the same approach as in the first women's fashion show. If they had risen to new heights with a platform, here they are inspired by creepers with crepe rubber soles. The Jackie bag with the archival snap-hook closure returns from the women's runway, this time in a larger version, while the silver Marina Chain necklace becomes smaller.
Gucci's great silk heritage also takes the first step in a new direction with fine interpretations paired with jackets or coats, and fastened with the iconic House’s snap-hook.
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For any further clarifications please don’t hesitate and contact us.
Theo Bakana
